Purpose, Vision, Mission, Core Values

Purpose

To Elevate the Success of our customers hunting experience.

Vision

To be the preferred nation-wide brand of American made hunting products.

Mission

To design original premium products, manufactured with excellence and backed with a “take care of you” customer service mindset.

Core Values

Our culture-shaping values focus on 3 categories – What we provide our customers, who we are as a company, and who we are personally.

Customer Focused

• Deliver Best in industry Products and Service
• Demonstrate Tangible Continuous Improvement

Company Focused

• Do work Safely
• Create a Fun, Unique and Respectful Team
• Commitment to Strategic Planning and Goal Setting
• Structured Accountability to Measurement and Results

People Focused

• Uncompromised Integrity
• Innovative Can – Do Positive Thinking
• Constant Pursuit of growth toward Personal Excellence
• Always Act in the best interest of Orion®